“We loved your strategic thinking.” — Sr. Director, Global Foods & Breakthrough Innovations Brand Design at PepsiCo
Client: PepsiCo
What we did: Creative Direction, Art Direction, Design
About the project: Tazo, owned by PepsiCo, is constantly focused on product innovation. The brand’s equity designs needed room to grow into new products like teas for mocktails and kombucha popsicles. We worked on many different designs, from influencer kits to new product line packaging.
It should be noted that we were leading this project while working under another local agency—Select Design.