“Hey guys—why don’t we hero the benefits of the product by showcasing the lid.” — Lis Gerber
Client: Ziploc
What we did: Packaging Strategy, Package Design, Package Structure Design, Hands-on Design, Production Design, & Art Direction
About this project: SC Johnson engaged with us to develop high concept ideations for packaging their new & improved disposable container products. Although they have had their disposable container products on the market for quite some time, they had recently developed a modular design that would improve their product's stack-ability and organizing characteristics.
This was a year-long project working closely with Ziploc's team to get from high concept packaging to a more mainstream design that would not alienate their current consumers, but would grab the interest of those consumer's who were loyal to their competitors. This was an research-intensive project.
The final design incorporated the top view of the lid of the container to emphasize all of its features, rather than the side of the container which were in the previous designs on the market.