Meet: Halo Pets, Inc.
We did: Branding, Package Design, Art Direction, Vendor Management, Focus Group Testing,
About the projects: We have worked with Halo Pets, Inc. on multiple projects. Vigor was a new brand of food geared towards the active pet so it was important the brand communicated this. We incorporated the cartoon symbol for movement (( )) into the logo to allow the illustrative cat or dog interact with the brand name.
Jar Design was also engaged to create concepts for a package redesign for their classic product line. We created these concepts for a series of focus groups to gather research from consumers on product messaging.