Testimonial: “Take. My. Money.” —@andielina0984
Client: General Mills / Dunkaroos
What we did: Client Acquisition, Brand Strategy, Creative Direction, Hands-on Design, Experiential Design and Planning, Lifestyle Video Art Direction, Transition Animation Art Direction, Presentation Design, and Copywriting.
About the project: When General Mills was set to relaunch and reposition its Dunkaroos snack brand, it wanted to imagine ways to build intrigue and modernize 90s nostalgia. After receiving organic support from celebrities like Kim Kardashian and Tyler the Creator, the brand saw an opportunity to level up the hype with a one-of-a-kind streetwear collection.
Dunkaroos fans loved the collection so much, that most pieces were sold out on the site within the first 45 minutes, leaving the audience emailing and commenting about when the collection would be restocked so more Dunkaroos fans could get their hands on the hottest merch in town.
It should be noted that we were leading and designing this project while working under another local agency—Select Design.