Testimonial: “It feels like you just got us.” — The CEO
Client: Storyfit
What we did: Brand Strategy, Creative Direction, Brand Design, Hands-on Design, Lifestyle Art Direction, Presentation Design, Digital Design, and Copywriting.
About the project: StoryFit, a consumer insights company, helps you understand the true value of your story and how to reach the broadest audience. Like most AI companies, StoryFit’s brand was full of Artificial Intelligence computerized looking graphics. I wanted to bring more emotion into the brand and more visuals that represented the audience. Creatives in the movie industry did not take kindly to “robots” and so it made sense to humanize what StoryFit did. I created a new brand, with audiences facing toward the camera as if they were interacting with the script that was written as well as emoji’s that represented all the different emotions that an audience may feel. We used the “o” in StoryFit as a place for the emoji’s to “land” to communicate that this company will find the perfect audience for any script.